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How To Target Higher Paying Keywords

Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool for doing the research is Keyword Country.

1. Better target your existing webpages:

Which words are you using in your Title Tag, Meta Tags, H1 - H3 Header Tags and inside the body of your content? Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hotspots I just listed the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return otherwise their whole system collapses.
This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.

2. Add additional content to your website which targets related high paying keywords:

The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:

a. Type your primary keyword,
in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25“Motorcycle Insurance” has an average CPC of $4.28“Motorcycle Loan” has an average CPC of $3.34
These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.

b. Your second option is to type in keywords which are related to your principal topic.

Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase. If you follow this link and click on the “try now” button in the top right you can test the three different parts of the application yourself.

Source: http://www.understandingadsense.com

Labels: 7 Tips to improve your Adsense earnings, Precautions before testing Google AdSense on your website

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:

• Carefully targeting your content,
• and/or Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:

• Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.
• Ensuring that the keyword density of the content favors the higher-paying keyword variations. See this page for an example of well-targeted ads due to appropriate keyword density.

And to reduce the occurrence of lower-paying ads, consider these two strategies:

• Use AdSense's competitive filter mechanism to screen out the ads that you don't want.
• Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.

Source: http://www.selfseo.com

Labels: 7 Tips to improve your Adsense earnings, Adsense keywords, Tracking Adsense clicks with Google Analytics

10 Important Tips to Play with Google Adsense

1. Place the Adsense ads at the top central position of your web page directly beneath your header banner or on the top left position . These are the most read areas of a page due to human's reading habit. Embedding the ad in an article is also an effective technique to increase the click through rate.
2. Do not accept the default settings of Adsense ads . Remove the border on adsense so it does not look like an ad and make sure the background color of the ad matches the background color of your web site. Match the link color of the ad to the same color as you use for your main body text as well. This will reduce the chance that visitors unconsciously reject them as they do to normal online advertisements.
3. A search box on every page gives you another chance for earning Adsense income.
4. Add your site to relevant directories and get your site indexed in search engines to build link popularity.
5. Add fresh content to your site regularly or write your own articles and submit them to article directories to increase your site traffic.
6. Your website must have useful contents to keep visitors stay longer and read through more pages so that the chance of earning more Adsense income increases.
7. Try to place images near the Google ads to draw visitors' attention towards those ads.
8. If the ads being generated by Google's Adsense are not relevant to your website, visitors will not click on them. You may do some keyword optimization on your web pages by tweaking the text on the title tag, h1 heading, filename and increasing the number of occurrences of the keywords in the text of the web page.
9. If you have some web pages having a lot of traffic but with low-paying keywords, you may think of ways to grab the attention of the your visitors there and to redirect your visitors to your other higher earning pages . By doing so, you are turning cheap links into real dollars.
10. Never cheat Google by clicking on the ads yourself or ask your visitors to click on them or you will risk being thrown out of the program totally by Google.

Source: www.about-webdesign.com

Labels: 7 Tips to improve your Adsense earnings, Adsense keywords

7 Tips to improve your Adsense earnings

1. Blend your ads - ads that stick out are an eyesore, and can detract from your site’s content.
2. Less is more. Just because you are allowed to put 3 ad units and one like unit on each page doesn’t mean you should. Too many ads are distracting
3. Keep your writing focused. Since Adsense is contextual, it needs to know what you are writing about, so it knows what ads to serve.
4. Experiment with ad formats. Adsense has many different shapes and sizes available for your ad blocks, so test then out! Some work better than others, and each site is different.
5. Use channels. Channels allow you to see how each individual ad unit is performing. If one is doing poorly- adjust it.
6. Be patient. Don’t change your ads because you had a bad day or two. Give it at least a few weeks.
7. Follow Google’s rules. Nothing will Kill your Adsense earnings quicker than being banned.

Labels: 7 Tips to improve your Adsense earnings